/channels/taxonomy/term/17425/all en /channels/channels/event/mcgill-institute-marketing-mim-seminar-yefim-roth-359320 <h2>Yefim Roth</h2> <p><big>Haifa University</big></p> <p><b><big>Warning: Warning labels backfire when they provide new and important information</big></b></p> Thu, 05 Sep 2024 16:46:22 +0000 webfull 202273 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-simon-blanchard-358751 <h2>Simon Blanchard</h2> <p><big>Dean's Professor and Provost's Distinguished Associate Professor<br /> Academic Director, MBA Certificate on Customer Analytics & Insights<br /></big></p> Thu, 22 Aug 2024 18:09:19 +0000 webfull 201600 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-praveen-kopalle-357145 <h2>Praveen Kopalle</h2> <h3>Dartmouth College</h3> <p><em>Residential Electricity Conservation, Climate Change, and Delivering Clean Energy to Consumers.</em></p> Tue, 30 Apr 2024 17:26:12 +0000 webfull 199844 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-girish-mallapragada-357029 <h2>Girish Mallapragada</h2> <h3>Indiana University</h3> <p><em>Who They Are and What They Say: The Impact of Politicians’ Identity and<br /> Their Social Media Content on Audience Engagement</em></p> Tue, 23 Apr 2024 19:31:36 +0000 webfull 199718 at /channels /channels/channels/event/aaai-mcgill-institute-marketing-mim-guest-speaker-yanwen-wang-356809 <h2><b><i>Yanwen Wang </i></b></h2> <h3>University of British Columbia</h3> <p><em>Sales Impact of Live Streaming </em></p> Tue, 16 Apr 2024 18:30:08 +0000 webfull 199466 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-nicole-mead-356663 <h2>Nicole Mead</h2> <h3>York University</h3> <p><em>The Pursuit of Meaning and the Preference<br /> for Less Expensive Options</em></p> Tue, 09 Apr 2024 15:59:55 +0000 webfull 199288 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-347900 <h2>Dr. Rajagopal (Raj) Raghunathan</h2> <h3>University of Texas at Austin</h3> <p><big><i>Product Perfectionism: Defining and Measuring the Consumer Tendency to Seek Perfection and Avoid Imperfection in Possessions and Consumption Experiences</i></big></p> Thu, 20 Apr 2023 19:08:10 +0000 webfull 189140 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-347769 <h2>Dr. Anocha Aribarg</h2> <h3>Ross School of Business, University of Michigan </h3> <p><big><i>Quantifying the Heterogeneous Impact of FDA Changes to the Nutrition Facts Label </i></big></p> Thu, 13 Apr 2023 18:08:44 +0000 webfull 188994 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-347193 <h2>Dr. Min Ding</h2> <h3>The Pennsylvania State University</h3> <p><big><i>Artificial Empathy</i></big></p> <p><b>Date: </b>Friday, March 31, 2023<br /><b>Time: </b>10:30 am-12:00 pm<br /><b>Location:</b> Bronfman 310</p> Wed, 22 Mar 2023 16:17:58 +0000 webfull 188419 at /channels /channels/channels/event/mcgill-institute-marketing-mim-seminar-346894 <h2>Dr. Sarah Moore</h2> <h3>University of Alberta</h3> <p><big><i>When and Why Bundling Two Material Goods Makes an Experience</i></big></p> Wed, 15 Mar 2023 19:15:54 +0000 webfull 188123 at /channels /channels/channels/event/cancelled-mim-seminar-andrew-gershoff-298452 <p><a href="https://www.mccombs.utexas.edu/Directory/Profiles/Gershoff-Andrew"><strong>Andrew Gershoff</strong></a>, University of Texas at Austin</p> <p><strong>Date:</strong> May 17, 2020</p> <p><strong>Time: </strong>10:30am – 12pm</p> Tue, 16 Jul 2019 19:35:31 +0000 webfull 150611 at /channels /channels/channels/event/postponed-mim-seminar-michael-braun-298451 <p><strong><a href="http://www.smu.edu/cox/our-people-and-community/faculty/Michael-Braun">Michael Braun</a></strong>, Southern Methodist University</p> <h3><b>*** PLEASE NOTE THIS EVENT HAS BEEN POSTPONED ***</b></h3> Tue, 16 Jul 2019 19:32:02 +0000 webfull 150610 at /channels /channels/channels/event/seminar-sungho-park-arizona-state-university-236637 <p align="center"><b>An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach</b></p> <p style="text-align:center"><strong>Sungho Park</strong><br /> Arizona State University</p> Mon, 12 May 2014 18:33:24 +0000 webfull 102833 at /channels /channels/channels/event/mcgill-institute-marketing-presents-cannibalization-and-preemptive-entry-heterogeneous-markets-237024 <p style="text-align:left" align="center">Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)</p> <p align="center"> </p> <p><b>Abstract</b></p> Tue, 10 Jun 2014 20:51:00 +0000 webfull 103191 at /channels /channels/channels/event/seminar-jennifer-argo-university-alberta-234240 <p align="center"><b>The Silent Influencers: The Impact of Mannequins in the Retail Context</b></p> <p style="text-align:center"><strong>Jennifer Argo</strong><br /> University of Alberta</p> Thu, 20 Mar 2014 14:59:31 +0000 webfull 101960 at /channels