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Jean-Philippe Harrisson-Boudreau

Title: 
Course Lecturer
Jean-Philippe Harrisson-Boudreau
Contact Information
Email address: 
jean-philippe.harrisson-boudreau [at] mcgill.ca
Phone: 
5143587353
Unit: 
Global and Strategic Communication Domain, Technology and Innovation Domain
Group: 
SCS Course Lecturers
Language(s) spoken: 
English
French
Spanish
Degree(s): 

Executive MBA

Biography: 

Since 1999, JP Harrisson-Boudreau went from entrepreneur to intrapreneur with a research attitude both as a Course Lecturer in multiple universities and as Vice President at Valtech, where he oversees the digitization and the omnichannel growth of large enterprise accounts.

Since 2012, this Executive MBA graduate teaches Integrated Marketing Communication, eCommerce, Digital Analytics, Fashion Marketing, PR and Digital Media at UU直播 and two other universities.

Prior to joining Valtech 13 years ago, JP was Director of Marketing and PR Officer for Frank And Oak after founding his digital firm in 1999.

Over the years, he has put his digital mastery and industry insights to work for brands including L鈥橭r茅al (Kiehl's, Shu Uemura, Clarisonic, Biotherm, Lanc么me), Nestl茅, Soprema, SAQ, Reitmans, Gearys Beverly Hills, MEC, Yves Rocher, Maison Birks, Maison Marie Saint Pierre, Rudsak, and more.

Areas of expertise: 

Digital Analytics, Omnichannel Retailing, Digital Business Models, Integrated Marketing Communications, eCommerce, Mixed Realities, Digital Marketing

Teaching areas: 

Marketing, Technology, Business Strategy

Selected publications: 

Awards, honours, and fellowships: 

Best Young Paper Award 鈥� Italy 2023
World Conference on Mass Personalization & Mass Customization

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