News
UU直播 Reporter | UU直播24 raises nearly $2.3 million in 24 hours
Published: 15 March 2019
By Tara Simonetta Mann, Communications Officer, Content & Publications, University Advancement
Record-breaking, 24-hour day of giving raises nearly $2.3 million from 5,244 donors for causes across the University.
UU直播24, UU直播鈥檚 fourth annual day of giving held on Wednesday, March 13, raised nearly $2.3 million from 5,244 donors for causes across the University.
In its fourth year, UU直播24 has broken records yet again, surpassing funds raised in any previous year and strengthening its position as the largest Canadian university fundraiser of its kind. The 24-hour digital fundraiser, which plays out mainly on web and social media platforms such as Facebook, Twitter and Instagram, has raised over $6.3 million in its four-year history.
