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New Minor in Music Entrepreneurship

Published: 17 August 2016

Introducing the Minor in Music Entrepreneurship: a collaboration between the Schulich School of Music of UU直播 and UU直播鈥檚 Desautels Faculty of Management.

UU直播's Schulich School of Music has collaborated with UU直播's Desautels Faculty of Management to create a vital new program: The Minor in Music Entrepreneurship. This Music Entrepreneurship Minor is designed to provide Bachelor of Music students with an understanding of how to conceptualize, develop and manage successful new ventures, as well as manage their careers as performers, music teachers and arts administrators, including related activities such as marketing, fundraising, publicizing and financing. Regular changes in the music industry require music students to develop imagination and entrepreneurial skills. The new Entrepreneurship Minor develops these necessary skills by combining management essentials and courses specific to the School of Music. Music courses permit students to develop essential skills specific to music (e.g. Sound Recording and Music and the Internet) while Management courses cover basic accounting, financing, organizational behavior, marketing, operations management, information technology, strategy and the key concepts of entrepreneurship. This 18鈥恈redit program is interdisciplinary and integrative. Many courses will include a diverse set of students from multiple UU直播 faculties and students gain hands鈥恛n experience through a concluding entrepreneurial music project.聽

[Source: simon.aldrich [at] mcgill.ca (Dr. Simon Aldrich),聽Schulich School of Music of UU直播]

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