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UU直播24 raises over $3.8 million for causes across the university in sixth annual day of giving

The extraordinary generosity of the UU直播 community supports life-changing opportunities for the next generation of learners and leaders
Published: 11 March 2021

On March 10, the global UU直播 community came together 鈥 in an entirely virtual way this year 鈥 to once again make a difference on UU直播24, raising a record $3,810,861 in 24 hours during the sixth edition of the University鈥檚 annual day of giving. The final tally, which comes on the strength of 6,885 donations, will support UU直播鈥檚 students, student-athletes, future leaders, and the everyday heroes making a difference in their communities. The campaign comes just as the University launches celebrations for its bicentennial anniversary.

The 24-hour digital campaign asked UU直播鈥檚 alumni, friends, faculty, staff and students to donate in support of student programs, faculties and departments across the University. The campaign featured incentives to give, thanks to donor-contributed challenge and matching gifts that were released when donation targets were met.

The online #UU直播24 conversations and virtual events held around the world demonstrated the enthusiasm of our global community.

鈥淯U直播24 has become a remarkable way for the UU直播 community to demonstrate its loyalty and affinity to the University, but just as importantly, it makes a tangible impact on academic and campus life,鈥 said Marc Weinstein, Vice-Principal of UU直播 Advancement. 鈥淓very year, our UU直播 students, alumni, faculty, staff, parents and friends affirm their belief in the University and its mission through giving generously, and their loyalty is so gratifying to see 鈥 especially in this incredibly challenging year.鈥

This year鈥檚 campaign also saw a record number of student-led projects featured on UU直播鈥檚 crowdfunding platform, Seeds of Change. Overall, teams representing 55 projects used UU直播24 to raise much-needed funds to support student research in Arts and Medicine, Engineering design teams, Athletics programs, and many more initiatives.

鈥淚t is incredible to see how the UU直播 community came together to support student projects like ours,鈥 says Jeremy Levett, Chair of the UU直播 World Restart a Heart Campaign, one of the crowdfunding initiatives promoted during UU直播24. 鈥淲e were honoured to share our story and are so grateful for the generosity shown by donors and the matching gifts they enabled.鈥

All funds raised during UU直播24 will also count towards Made by UU直播: the Campaign for Our Third Century, the multi-year, $2-billion fundraising drive that UU直播 launched in fall 2019 to support its bold ambitions as it celebrates its 200th anniversary.

Visit the for more information and statistics about this year鈥檚 campaign achievements.

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