Vue d'ensemble
Gestion des systèmes d'information : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Trimestres : Automne 2015, Été 2016
Chargés de cours : Jouini, Bassem (Fall) Muscott, Adam; Papastefanou, Nicolette (Summer)