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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Mishra, Saurabh; Mathur, Sameer; Sarigollu, Emine; Cyrius, Fabienne; Cipriano, Mary Ann Lisa; Royce, Charles (Fall) Qiu, Chun; Dotzel, Thomas; Cyrius, Fabienne; Nobel, Ralph; Royce, Charles; Etemad, Hamid (Winter) Delorme, Bruno; Lee, Hwa-Young (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management