Deploying UU直播's brand values in a deliberate way creates an authentic experience of our brand. It also helps the different websites and applications in our brand ecosystem develop a unique character while staying true to UU直播.聽

We break the values down to help you to:

• Use brand values to build a clear and meaningful identity for your site or application
• Contribute to consistency with the spirit of brand across platforms
• Expand, adapt, and bring the brand values to life